Paramount among these was the emergence of breast augmentation as the number one cosmetic surgery procedure, knocking off liposuction which has traditionally held the spot. Though cosmetic surgery overall declined in 2008 (which also happens to be a first), the surge in cosmetic implant use was mirrored by an increase of approximately 39% in breast reconstruction. This comes on the heels of FDA clearance for silicone gel breast implants 2 years ago, suggesting that the controversies that have plagued this breast implants type in the past have since faded.

A longer view reveals a more telling trend, however. While cosmetic surgery was down by a few percentage points, non-surgical and minimally invasive cosmetic procedures-Botox or dermal filler injections, lasers and the like-were up. One widely held interpretation of this is that people are shifting into “maintenance mode” by opting for more affordable procedures with minimal or no downtime until the economy improves and they can justify their facelift. Botox might be the new lipstick, a modern version of the historical increase in lipstick sales with every major economic downturn in the past.

Forecasting Plastic Surgery Trends

But broader analysis reveals that non-surgical cosmetic procedures have been increasing a lot more than surgery for several years. Although 1.7 million surgical procedures were done in the U.S. last year, non-surgical procedures checked in at more than 10 million. This is due, in part, to continually improving products and technologies, and with this has come greater social acceptance. Many of them are even household words now. Plastic surgeons have adapted by expanding their repertoires to include minimally invasive technologies and beauty services at their practices.

The big question on everyone’s mind is what all this means for the economy and where we are headed. One could easily subscribe to the theory that plastic surgery bookings anticipate an upturn, and if the first quarter of the year is an indication, then the economy is headed in the right direction. Some are freshening up their appearance as they change careers, others taking advantage of time off in between jobs. Either way, it is a vote of confidence; whether it is right for you, as always, is a personal choice.

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