Despite being historically seen as a luxury, reserved for the wealthy, it doesn’t take a board certified plastic surgeon to tell you that appearances matter in our society. The emphasis on this popular notion, however, is being challenged by the economic restrictions many of us are now facing, during the recession.

The idea of foregoing cosmetic enhancement is starting to show, across the board, in the field. Recent national and regional surveys by the American Society of Plastic Surgeons (ASPS) shows a 62% decrease in overall cosmetic procedures of all kinds, since 2007. Invasive surgical procedures have shown a 44-64% drop, depending on the procedure, while 73% of ASPS-surveyed surgeons have shown an increased or stable demand for minimally or non-invasive procedures.

A fair amount of surgeons expressed cautious optimism amidst the downturn in business, noting that while business is definitely slowing down, the expectations are that it won’t be a permanent change in the field. Many surgeons are advocating that patients focus on only one aspect of their appearance to improve and then return when they are financially capable.

“Instead of getting their whole face addressed maybe they’ll narrow it down to the eyes or their lips”, says St. Louis plastic surgeon, Dr. Bruce White, M.D.

While some surgeons and practices opt to push less obtrusive procedures like Botox or fat grafting in lieu of procedures like a facelift and body contouring, others are taking a different approach to keep their business booming. Dr. White’s practice, for example offers 10-15% discounts for first time patients.

Says ASPS president, Richard D’Amico, M.D., “It is very clear the economy is affecting the demand for surgical cosmetic procedures. We are hearing that from consumers and plastic surgeons. And while ASPS Member Surgeons are feeling the impact of the economy, we anticipate the historic bounce when patients return as the economy improves.”

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